July 17, 2013 Leave a comment
As part of my capabilities I work in both graphic design and web design. Two recent freelance design clients approached me for jobs that involved both.
Both clients were located in Australia but each had clear ideas about what they wanted. The first was an IT company called SISA Tech. They are a start-up that specializes in IT support and use proprietary web-based software that allows their clients to have a comprehensive and agile approach to their hardware assets.
The second company is a mail order specialty foods company in Queensland. They wanted re-design of their current site which needed several improvements.
First, they needed to update their logo which was in black and white and at too small of a resolution to be featured prominently to establish their brand through out their new site. I slightly modified their existing logo and created a file that could be used for both and web and print.
Next, two PSD designs were shown to the client in order o get approval and begin coding the elements in HTML and CSS.
The first design used mainly green in order to reflect the eco-friendly and health conscious ethos of the company. This design made viewing products and buying them very easy with a large “viewing pane” prominently featured at the top of the page.
The second design was made using black as the central color in order to reflect a more professional appearance for this company and serve as a sharp contrast the very colorful selections of food. Orange yams for example, really “popped off” the page due to this contrast in color.